SEO Salt Lake City Utah

How to Tell the Difference between Good and Bad SEO Companies

Search engine optimisation has only recently become the wide-spread industry that it is and in the past, self-proclaimed experts would have often relied on unsavoury methods to get their client’s websites ranking. These days however, and thanks in no small part to the stringent algorithmic checks put into place by search engines in an attempt to thwart these strategies; low quality providers are easy to tell apart from industry professionals.

When it comes to selecting between the masses of SEO companies out there, it should be a top priority to opt for one that offers world-class results in a way that doesn’t jeopardise a website’s reputation. Unfortunately as the niche has expanded, so too has the number of unsavoury service providers hoping to make a quick buck in exchange for low quality services.

These spam companies are a dime a dozen and although they may seem to offer rapid results, that’s where the bonuses come to an end. Thousands of websites have fallen victim to these inexperienced agencies and many have lost their livelihoods as a result. Search engines like Bing and Google prioritise obtaining natural results within their searches, so any site found to be exploiting loopholes will soon be severely penalised.

Telling the difference between a good provider and a bad one

Whether you’re in Salt Lake City or Mexico City, you’ll already understand just how rapidly the online market is expanding. A high ranking website will typically experience greater traffic and as a result a much higher chance at obtaining sales. When deciding on an SEO service, there are a few key points to consider.

Client longevity

One of the most obvious factors relates to the length in which a client stays with their chosen service provider. If your potential agency has a frequent client turnover, then the chances are that their paying customers are finding a reason to leave their services behind. This is usually the first sign of a bad company, so it’s worth giving them a wide birth. On the other hand, a good firm will boast loyal customers – many of which may have been with them for years.

Proven results

One of the best ways to identify whether or not a service could in fact be the right one for you, is by evaluating their results. Pay careful attention to where other clients display within search results; after all this will speak volumes about the agencies’ capabilities where ranking is concerned. If a website only ranks well for a short while before dropping out of results, then a search engine’s algorithm may have detected low quality tricks and penalised the site as a result. If the client’s site shows a consistent growth however, then this is the first sign that an expert knows exactly what they are doing.

These are just a couple of key factors to consider before signing up and it’s always a good idea to book a consultation with a potential provider. They will be able to answer any questions, as well as explain any uncertainties that you may have relating to the service.